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GOOGLE TAG MANAGER UNIVERSAL ANALYTICS

Google Tag Manager Universal Analytics - Tag Implementations

 

Some examples of the possible Google Analytics tag configurations that can be set up from Tag Manager include:

 

  • Basic web page activity: This is the most common implementation of Google Analytics. Set Track Type to “Page View”, and in the Triggering section select a trigger that will fire on all pages.
  • Measure events: You can use Tag Manager to configure and deploy Google Analytics tags that will measure specific events, such as clicks on links or buttons on a web page. Learn more.
  • Measure activity across domains: Use Tag Manager to understand user activity across multiple domains. Learn more.
  • Ecommerce: Measure ecommerce usage.
  • Dynamic remarketing: Implement dynamic remarketing with Google Analytics to show your users ads that contain products and services that they previously viewed.

 

 

Set Up A New Universal Analytics Tag: Create A Universal Analytics Tag

 

  • On the Workspace Overview screen, click New Tag. Or from anywhere in your container, click Tags > New. A new tag definition screen will appear.
  • Click Tag Configuration and choose Universal Analytics.
  • Select the desired Track Type. (For example, use Page View on a website to measure which pages your users visit. Use Event if you want to measure a specific interaction, such as a button click on a promotion.)
  • Select or create a new Google Analytics Settings Variable:
  • To reuse a Google Analytics Settings Variable that has already been set up:
  • Select the desired variable from the menu. Your Google Analytics ID and all other settings from that variable will be applied to your tag.
  • To set up a new Google Analytics Settings Variable:
  • Select New Variable…
  • In the Variable Configuration screen, enter your Google Analytics ID.
  • Cookie Domain: If you have no other Google Analytics tags deployed on your site via analytics.js or from Tag Manager, you should leave this value set to "auto". If you have other Google Analytics tags setup on your site or in Tag Manager, you should confirm that the Cookie Domain value is consistent.
  • If you require additional settings such as setting custom fields, custom dimensions, custom metrics, content groups, display advertising features, Enhanced Ecommerce features, or cross domain measurement, click More Settings and configure the relevant fields.
  • Click Save.
  • You will be prompted to rename the variable if you have not done so already. You may opt to choose to accept the default setting or enter a name of your own. Click Save to complete the tag setup.
  • If required, configure your tag to dynamically disable Advertising Features or Advertising Personalization.
  • Click Triggering to choose a trigger that will make the tag fire. You may select an existing trigger, or click the + icon to define a new one.

 

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