Keywords Google Ads - Broad match, Phrase match and Exact match type Set up

Keywords Google Ads - Google Keyword Planner

In Google, Keywords are words or phrases that are used to match ads with the terms people are searching for.
Google Ads characterizes keywords into three types: Broad match, Phrase match, and Exact match.
The keyword match types dictate how closely the keyword needs to match with the user’s search query for the ad to be considered for the auction.
So you could use Broad match, Phrase match or Exact match to serve your ad on a wider variety of user searches or you could use exact match to hone in on specific user searches.
Search your right keyword in Google Keyword Planner.

Keyword Match Types On Google Ads

Broad Match

Broad match is the default match type that all your keywords are assigned as if you don't specify another match type (exact match, phrase match, or a negative match type).

In Broad match type Ads may appear on searches that are related to your keywords in a broad match way that can include searches that don’t contain the keyword terms.

Broad Match also include relevant matches, this match type may also take into account the following:

The user’s recent search activities
The content of the landing page
Other keywords in an ad group to better understand keyword intent.

Tips: Broad match may be too broad in most cases so you can use the Smart Bidding system which sets a bid for each auction of each query and bids up or down depending on how well the query is likely to perform. You can learn smart bidding with Broad match in Google Article.

Phrase Match

Phrase match works on the meaning of that keyword.

One of the best things about phrase match is it is more flexible than an exact match but is more targeted than the default broad match option, which makes phrase match a better choice compare to exact or broad match.

You can target more audiences with more relevance compare to exact or broad match.

The syntax for phrase match is to put quotes around your keyword, such as “mens shoes”.

Tips: Like Broad match works better with Smart Bidding, same as phrase match works better with regularly working on negative keywords which can improve your quality of sales, leads, calls, or any other target you have set up for your business.

For more info read the Google article about negative keyword match types.

Phrase Match Keyword Match Type On Google Ads

Exact Match

If a user wants complete control over who sees her ad exact match gives if the best choice for them.

Your Ads will only show on searches that are the same meaning or same intent as the keyword.

Exact match is designated with brackets, such as [red shoe].

Tips: The main issue with exact match is it may decrease the flexibility of your keyword match type which might affect on your overall Conversion. So you can use some of your exact match keywords with some phrase match or with broad match.

Exact Match Keyword Match Type On Google Ads

Google Planner Keywords, Keywords Searching, Keywords Tool Google, Google Ad Keyword Planner, Searching Keywords On Google, Match Types, Google Searches Keywords, Google Ad Keywords, Keyword Type, Phrase Match, Keyword Match Type, Broad Match, Broad Match Keyword, Keyword Planner Google Ad, Keyword Match Type Tool, Keyword Phrase Match, Exact Keyword Match, Google Ad Keyword Tool, Google Ad Match Types, Phrase Match Google Ads, Ads Google Keyword Planner, Ads Keyword Planner, Match Type Google Ads, Google Ad Keyword Match Types, Keyword Phrase, Broad Match Google Ads, Exact Match Google, Google Ads Negative Keyword, Negative Keyword Google Ads, Broad Keyword, Google Ad Phrase Match, Google Match Type, Keyword Ads Google, Keyword For Google Ads, Keyword Match, Types Of Keywords In Google Ads, Broad Match Exact Match Phrase Match, Exact Match Google Ads, Google Ad Keyword Types, Google Ad Keywords Planner, Google Ads Broad Match, Google Phrase Match, Negative Keyword Match Types, Google Keyword Match Types, Keyword Keywords, Phrase Match Type, Broad Match Google, Google Ads Keyword Search, Google Negative Keywords, Phrase Keyword, Google Ads Exact Match, Google Keyword Planner Google Ads, Google Keyword Type, Keyword Type In Google Ads, Keyword Types Google Ads, Keywords Planner Google Ads, Match Type In Google Ads, Broad Exact Phrase, Broad Match Keyword Google Ads, Negative Keywords For Google Ads, Broad Match Negative Keyword, Broad Phrase And Exact Match, Difference Between Broad Match And Phrase Match, Google Ads Keywords Match Types, Keyword Match Tool, Keyword Match Types Google Ads, Keyword Planner Ads, Keywordtool Google, Broad Match Type, Keyword Match Types Tool, Keyword Tool Google Ads, Phrase Match Negative Keywords, Types Of Keywords Google Ads, Ads Keyword Tool, Exact Match Negative Keywords, Exact Match Type, Google Ads Search Keywords, Keyword Exact Match, Keywords Of Google, Negative Match Keywords, Phrase Keyword Match Type, Types Of Keyword Matches, Ads Google Keyword, Broad Keywords Google Ads, Broad Match Keyword To Phrase Match Keyword, Broad Match To Phrase Match, Difference Between Phrase Match And Exact Match, Exact Match Broad Match Phrase Match.

Contact Us