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About Google AdSense
AdSense is a free, simple way to earn money by displaying ads next to your online content. With AdSense, you can show relevant and engaging ads to your site visitors and even customize the look and feel of ads to match your site.
How AdSense is differ from other Ad networks :
The AdSense Program differs in that it delivers ads served by Google Ads to your site. Google then pays you for the ads displayed on your site based on user clicks on ads or on ad impressions, depending on the type of ad. AdSense gives you instant and automatic access to a huge source of advertiser demand, which means competition for your ad spaces, more relevant ads, and ads for all your online content.
Choose Ads Type on AdSense
AdSense automatically serves ads on your site that are targeted to your content or audience. Learn how Google targets ads to your site.
How ads are targeted by AdSense to a site
Google automatically delivers ads that are targeted to your content or audience. We do this in several ways:
Our technology uses such factors as keyword analysis, word frequency, font size, and the overall link structure of the web, in order to determine what a webpage is about and precisely match Google ads to each page.
With placement targeting, advertisers choose specific ad placements, or subsections of publisher websites, on which to run their ads. Ads that are placement-targeted may not be precisely related to the content of a page, but are hand-picked by advertisers who've determined a match between what your users are interested in and what they have to offer.
Personalized advertising enables advertisers to reach users based on their interests, demographics (e.g., "sports enthusiasts") and other criteria. To opt out of personalized advertising, users can change their controls in Ads Settings.
Personalized targeting type reports may include contextual targeting when user data, such as cookie ID, isn’t available. If you’ve selected “Non-personalized ads” in your EU user consent settings, you might still see ads under the "Personalized" targeting type even though user data isn’t being used.
Run of Network targeting
Run of Network lets advertisers target all sites in the AdSense network, except explicitly excluded sites, according to available inventory.
How Google use an auction to determine the ads that appear on a page
A few things to know
Can a Website Owner remove a Ad which he don't like in his site
The Blocking controls page in your account is where you tell us about individual ads or kinds of ads you don't want on your pages.
Ad review center
The Ad review center lets you review and take action on individual ads that have appeared on your pages. Learn more about the Ad review center.
Let's say you run WidgetUniverse.com and your biggest competitor runs WidgetGalaxy.com. Since your page content is about widgets, WidgetGalaxy ads are automatically matched to your site. To avoid showing your competitor's ads, you can add WidgetGalaxy.com to your list of blocked advertiser URLs, and avoid seeing another ad from them again. Learn more about blocking advertiser URLs.
Sensitive ad category
You can block ads from categories related to sensitive topics such as Religion, Politics, and References to Sex and Sexuality. Sensitive category blocking is available for ads in a limited set of languages, regardless of the language of the site.
General ad category
You can block ads from general categories such as Apparel, Internet, Real Estate, and Vehicles. General category blocking is available for ads in a limited set of languages, regardless of the language of the site.
Ads from certified Google ad networks are allowed to appear on your pages by default. On this page, you can allow and block specific third-party ad networks, or all future ad networks. Learn more about allowing and blocking ad networks.